To paraphrase Loïc Prigent, who recently pulished “I Love Fashion But it’s Everything That I Hate”, I love Instagram but it’s everything that I hate too.

I love Instagram because it allows you to create a community of like-minded people, to discover new horizons and sometimes it even makes you meet beautiful people in real life.

However, Instagram also embodies the quintessence of everything I hate in our modern, occidental societies. It’s a perfect reflection of our egocentrism, an advanced form of the society of the spectacle in which the commodity we stage so carefully is really ourselves. Instagram is a platform of unreality on which every one of us can invent a dream life.

Instagram has become the “Mirror, mirror on the wall” of modern days, where billions of digitally enhanced, airbrushed and photoshopped pictures, even the least experienced user can improve their picture by using one of the many filters offered by the platform.

Do I dance with devil? Absolutely.

Do I still try to hijack the game? Totally.

I am naïve enough to believe that by playing by the rules of the book and posting aesthetically pleasing, professional photos, I might just be able to discretely reinject – often in the caption – a bit of authenticity, critical thought and nonconformity.

Just like everyone else, I need inspiration and I understand that our need to identify is amplified by the modern era and social media. If I want my message to resonate, my image must be attractive.

And I want my message to resonate.

The principles that run through my website and Instagram page have evolved since its creation. My first intention was to prove that a woman could be an accomplished, successful and professional whilst still being feminine – a task which isn’t always obvious in the corporate and financial world.

This intention remains, yet another, more personal intention added itself to the equation: I want to tell my dear teenager, who is constantly overwhelmed by a flood of enhanced, unrealistic selfies, that you can be feminine no matter your age and without always having to comply to traditional beauty standards (let’s just keep in mind that I’m 43, 5ft4, 53 kg and full of little defects).

I want to offer an alternative source of inspiration because all beauties should be celebrated so long as the heart is also beautiful.

I want to offer themes of reflection on women and our place in society. It’s also my way of educating her: I sow all the seeds I can, they mature and grow enough for us to discuss them.

Without being aware of it, you are actually the witnesses of an educational dialogue between Caroline and Hannah 😉

If my message resonates beyond Hannah, I would obviously be thrilled.

It’s become a question of principles: I have to shred the labels, be they in the professional world or in the impossible standards that are imposed on us. Put the boxes to the side, break the glass ceilings. Do you want to join in? It’s called a “demolition party” 😉

(And let’s remember that above and beyond social media, there’s a real life, the happiness of sipping on a coffee whilst basking in sunshine, the pleasure of seeing a handsome man pass by you on the street and the joy of eating – really eating – a real piece of toast with real butter and jam. You need energy for a demolition party).


Marquis Paris - Café en rouge et bleu

Marquis Paris - Café en rouge et bleu

Marquis Paris - Café en rouge et bleu

Marquis Paris - Café en rouge et bleu

Marquis Paris - Café en rouge et bleu

Marquis Paris - Café en rouge et bleu

Marquis Paris - Café en rouge et bleu

Marquis Paris - Café en rouge et bleu

Authentic Panama hat – Loro Piana jacket – Baccarat earrings – Fendi handbag – Zapa skirt