To be entirely honest, I can’t stand fashion trends. They wither and die even faster than they come, whereas style never ages – to quote Chanel.

And this is the whole point in the process of putting together an outfit: creating your style in correlation with your personnality and your life. This is the reason which led me to be the one appearing on this website. Asking a brand to lend a few pieces or having a model embody my personal sense of style has never been an option. These are my clothes, my choices, it has to be me.

That which can be excessively superficial – appearance – can become the armor that helps you tackle the issues which arise throughout your day.

Any woman who runs from one meeting to another all day long, perched on 4-inches, will understand what I’m talking about. Try pleading before a court with five blisters on each foot, I can promise you that your plea won’t have much of an impact.

Our appearance-armor can also help bring true understanding of others. When you decide to be at peace with yourself, and therefor stop wondering if you look horrible or dressed like a sack, marks the end of you and the beginning of them. A kind of serene fulfillment perfectly embodied by Audrey Hepburn.

To cite Oscar Wilde (whom I clearly appreciate immensly) again: to be good is to be in harmony with one’s self. Discord is to be forced to be in harmony with others. That same discord is what you risk in the perpetual cycle of fashion trends, which change faster than lightening and feed you images and archetypes on end. You also take the risk to never define your own personal style.

Throughout my professional life, seeing extremely competent women trying to imitate men in the way they dress and act has always been a source of sadness. Apparently, being feminine is incompatible with being credible professionally. That is a tragic belief. Moreover, it is an utterly false belief.

Having a variety of different lives throughout the day is possible.

Yet, in order to dance gracefully from one life to another, you must be properly armed at all times.

Last but not least, this website is a reminder that life is a game. A serious game, but one nonetheless. So have fun!